Create a Customer Journey Map for Your Business
In today’s competitive business landscape, understanding your customers is more important than ever. But how can you truly get inside their heads and see the world from their perspective? This is where customer journey mapping comes in. What is Customer...
How to Handle Negative Reviews
In today’s digital age, online reviews and feedback can make or break a business. Whether you run a cozy café, a boutique shop, or a budding entrepreneurial endeavour, handling negative feedback gracefully is essential for maintaining your reputation and fostering...
How to Measure the Success of Your Social Media Campaigns
In the vast world of social media, determining the success of social media campaigns can feel like navigating a maze blindfolded. But fear not! We’ve got your back with a simple breakdown on how to measure the success of your...
Exciting Changes Coming to Google Sign-In Pages, Including Gmail
Google is gearing up to revamp its sign-in pages, including the beloved Gmail interface, with a fresh and modern look. Recently, keen-eyed users like Vyzze caught wind of a new pop-up message teasing, “A new look is coming soon. Google...
2024 SEO Guide: Navigating the Future Landscape
As we step into 2024, the world of Search Engine Optimization (SEO) continues its evolution, presenting new challenges and exciting opportunities. In this edition of SEO guide, we’re delving into the SEO trends that will define the digital landscape throughout...
How a Small Business Can Compete Established Brands
Give your small business a big presence on the internet — by using your website to compete with (and outrank!) established brands. The next time you visit Silicon Valley (or any of the fastest-growing tech cities in the US) and are...
Competitor analysis beyond your own industry
Where do you rank compared to your competition? Competitive analysis plays an important role in shaping the marketing strategies of many brands. Your brand’s rank in your market helps reveal your strengths and shortcomings. For many companies, however, competitive intelligence...
Marketing Trends Your Business Needs to Try
We are a society tearing through the digital marketing landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout. Take for...